NORDIC TechKomm Sweden Program Detail

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Keeping Content Accessible for Evolving Audience Needs

  • Presentation
  • Accessibility
  • 20. March
  • 09:00 AM (CET) - 09:45 AM (CET)
  • Meeting Room 2
  • Lawson Stapleton

    Lawson Stapleton

    • LanguageWire

Contents

The world is becoming increasingly globalized and technological. Audiences are becoming more diverse in the way they interact, engage, and understand, because of factors such as increased migration and the evolution of local learning styles.

Blending this with growing market trends, emerging technology and growing social trends, getting state-of-the-art content across to audiences has become nuanced.

Shrinking budgets, shifting markets, high competition, changing regulations, this is another pain point added to the shopping list of technical writers.

In this presentation, I aim to explore and provide insights into what LanguageWire and our clients are doing to increase audiences engaging with critical and high-quality technical documentation.

Takeaways

  • Diversifying written content.
  • Growing trends.
  • Market preferences for delivery.
  • Localization as a multifaceted tool.

Speaker

Lawson Stapleton

Lawson Stapleton

  • LanguageWire
Biography

Since the age of 22, Lawson has been involved in problem solving multilingual communications in various communities across Australia, Canada and the EU. Lawson has combined his education and experience as an interpreter, translator, consultant, and advisory over the last 14 years to bridge the communication gap. Lawson has been fortunate to write for Multilingual Magazine, Interview with Nimdzi and LocDiscussions (Stefan Huyghe) as a subject matter expert.

Lawson looks forward to sharing with you his findings and insights on diversifying technical documentation and localization at NORDIC TechKomm.

Lawson enjoys studying, playing with small language models, minority languages and chopping timber.

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