How to use analytics to quantify the ROI of your technical content

Exhibitor Presentation

07. March
11:40 - 12:10 AM (CET)
Linus

finished

In today's dynamic business landscape, where every investment must be justified, showing a clear and immediate pay-back from documentation is crucial. With a clear focus on delivering immediate value to users, partners and employees, teams must also showcase an effective contribution to their company's core business goals.

Takeaways

Join this talk to learn about Content ROI, an essential cost saver and growth of any business. Learn more about how you can leverage content analytics tools to measure the business contribution of your technical content:

Discover 20+ key performance indicators used in the industry
Implement a simple 4-step methodology to measure, quantify, and monetize impact
Gain valuable insights and best practices on how to qualify and monazite content-related KPIs

Speaker

Joe Gelb

Zoomin

Show profile

Biography

Joe has over twenty years of experience helping enterprises implement, maintain and capitalize on structured content. As Co-founder and president of Zoomin, he has spearheaded the development of advanced technology solutions for dynamic content delivery. Prior to founding Zoomin and Suite Solutions, Joe designed and implemented documentation solutions for aerospace, defense, manufacturing and hi-tech companies. Joe holds a degree in Mechanical Engineering from Stevens Institute of Technology.

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